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Built by leaders. Designed for scale.

Webify is a New York City-based search growth partner built for high-traffic brands and global expansion. We bring senior, in-house experience across international SEO, technical strategy, and modern AI-era discovery to help teams grow with clarity and control.

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About Us

We build search systems that compound

Webify was founded by Igal Stolpner and Ron Kugler, two seasoned in-house marketers who have scaled growth in competitive markets and complex environments. We focus on work that holds up over time: strong technical foundations, clear strategy, and execution that connects visibility to real business outcomes.

International depth. Technical clarity. Modern discovery.

We’re best known for helping brands grow internationally, removing the structural limits that cap organic performance, and building visibility in the places people actually discover brands today, including AI assistants and AI-driven search experiences. That work spans international SEO strategy and multi-market rollouts, enterprise technical SEO for large, dynamic sites, GEO and AI visibility programs that improve how brands are represented in AI responses, and measurement frameworks that tie search performance directly to business outcomes.

Senior-led, practical, and built around execution

We work best with teams that want a clear plan, fast prioritization, and work that engineering and content teams can actually ship. Our reporting stays grounded in what changed, why it mattered, and what moved as a result. We focus on cutting through noise to find the few changes that unlock the most growth. We build systems rather than chasing tactics, and we care far more about outcomes than vanity metrics. Rankings matter, but results matter more.

THE SYSTEM / OPERATORS

The Team.

A small, senior team built to move quickly and stay close to the work.

Igal leads Webify’s growth strategy and oversees the technical and international programs we build for enterprise and multi-market brands. He brings deep in-house experience from scaling Investing.com’s organic growth to over 250M monthly sessions. LinkedIn Read more

Igal Stolpner

Co-founder & Managing Director

Ron runs operations at Webify, shaping delivery, resourcing, and the systems that keep complex SEO programs moving on time and to a high standard. He brings a performance marketing background from building and scaling Logic Leap, including large campaigns across search and paid channels

Ron Kugler

Co-founder & Chief Operating Officer

Neta leads SEO strategy across technical and international work, with a focus on practical, data-driven execution. She specializes in complex multilingual sites where search performance needs to align with business goals

Neta Geffen

Managing Partner & Director of SEO

Matthew leads Webify’s content strategy and production, turning research and briefs into scalable publishing systems that maintain quality and consistency. He works across planning, editing, optimization, and messaging to keep content performing and on-brand.

Matthew Stokes

Head of Content

Stanislav develops scalable SEO strategies for large, high-traffic sites and supports execution across teams. He brings 10+ years of experience helping international brands grow through organic search

Stanislav Baciu

Senior SEO Strategist

Klara supports SEO and content execution, helping clients improve visibility and reach the right audience. She has nearly a decade of SEO experience and a practical, detail-oriented approach to long-term growth

Klara Pelhe

SEO Strategist

Adithi coordinates planning and delivery across client programs, keeping timelines, communication, and deliverables aligned. She works closely with the founders and internal teams to keep projects moving efficiently

Adithi Mathews

Project Manager

Cory runs Webify’s marketing across positioning, content, and campaigns, shaping how the brand shows up day to day. She brings 15 years of experience across in-house teams and agencies, with a strong background in strategic marketing and account leadership.

Cory Rossnagel

Account Manager