Single Source of Truth
AI was misquoting tuition, accreditation, and program details across every platform. We aligned every fact — on-site, structured data, and third-party listings — so models had one clear, consistent story to tell.
A major online university was getting huge visibility from AI assistants, nearly half a million sessions, but it was the wrong kind of attention. Key facts like tuition, accreditation, and program details were being mixed up across ChatGPT, Perplexity, Copilot, and Gemini, and conversions lagged as a result.
We fixed it by making the truth easy to find and hard to misquote: a single, on-site source of information, cleaner technical pathways, and stronger supporting citations off-site. With weekly audits keeping everything on track, AI traffic became high-intent traffic, driving 74,154 applications in two quarters and better conversion rates across every major assistant.
Turning AI visibility into real results requires three things firing together — accurate information, strong citations, and constant iteration.
AI was misquoting tuition, accreditation, and program details across every platform. We aligned every fact — on-site, structured data, and third-party listings — so models had one clear, consistent story to tell.
LLMs trust consensus. We secured high-authority mentions, cleaned up competitor leakage, and pushed brand-owned citations higher — so AI systems anchored on accurate information, not guesswork.
Every week, we tracked answers across ChatGPT, Perplexity, Copilot, and Gemini — catching inaccuracies early and shipping fixes fast. Small weekly gains compounded into 74,154 applications in two quarters.