Deep Technical Audit
Dead AMP pages, canonical loops, and tens of thousands of low-value pages were killing crawl budget and speed. We identified and killed the biggest issues first — stopping the bleed before finishing the full plan.
From 700k to 2M SEO Visits Per Month,In just 6 Months
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M Visits
Recovered in Just 6 Months
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x Traffic
From 700K to 2M Monthly Visits
The Problem
The Freefall No One Could Explain.
A major publisher lost roughly 60% of organic traffic and kept sliding, bottoming out around 700K visits per month. The goal was simple: stop the bleed fast, then rebuild the foundation for a real recovery.
We cleared crawl traps and bloat, fixed canonical and AMP issues, reworked taxonomy so authority could flow again, and improved performance without tanking monetization. We also aligned the content strategy across Search, News, and Discover to restore distribution. Six months in, organic traffic rebounded to just over 2M visits per month, with record days from Discover and News during the comeback.
The Methodology
The Success Blueprint.
Recovering lost traffic requires three engines firing at once — technical cleanup, content structure, and channel optimization.
Information Architecture Redesign
Topical authority wasn't flowing properly across the site. We redesigned the taxonomy, restructured navigation, and reduced crawl depth — pushing authority to the pages that actually mattered.
Google News & Discover Optimization
We coached the content team and restructured key site elements to unlock Google News and Discover. The result? 1,025,500 clicks in a single day from Discover alone.