For the last two decades, we’ve watched search evolve. From the early days of simple keyword utilization to the complex world of algorithm changes, but still with 10 blue links on Google. And all the way to today’s world of AI SEO that brings answers straight to the user. Fully customizable answers, without the need to scroll through dozens of domains to find what you’re looking for.
We’ve finally entered the era of AI SEO, also known by some industry friends as GEO: Generative Engine Optimization.
At Webify.io, we’re not just adapting to this new reality. We’ve been living it for the past 2 years.
What AI SEO Really Is
The idea of search, the way we’ve known it, is changing. People aren’t just “Googling” anymore, hoping to find the most relevant search results. People are asking questions on platforms such as ChatGPT and Perplexity, realizing that these AI platforms can bring the exact information they need, tailored to them, very fast.
However, these AI platforms (LLMS) require sources of information to build these answers on the fly, and this is what we now optimize for.
AI SEO (GEO) is about being quoted, mentioned, and recommended by ChatGPT and the rest of the LLMs when your prospects are looking for a solution like yours, or looking for a reinforcement from ChatGPT that what they are about to buy is, in fact, the best choice for them.
GEO is the art and science of making sure AI engines know who you are, understand what exactly you offer, trust your content, and reference your brand inside their responses to all relevant buyers and prospects.
If SEO makes you visible on search engines, starting with Google, AI SEO (GEO) makes you visible inside the new world of AI search.
Between SEO and GEO
ChatGPT and the rest of the LLMs are collecting brand information from Google (and bing), as well as the rest of the web, including Reddit, Quora, Wikipedia, and many other sources, niche-dependent.
ChatGPT also doesn’t hide its sources. In fact, at Webify, we’ve built Arbitry, a simple Chrome Extension that pulls the queries (query fan-out) ChatGPT uses in search to build its answers. Yes, you’ve heard that right.
When people search on LLMs such as ChatGPT, ChatGPT goes out and performs its own web searches behind the scenes with smaller queries, then brings back a well-packaged result.
Without the web and without SEO, ChatGPT would have no answers to bring back when asked what solution you should buy, where to travel this weekend, or which TV is the best one for your needs.
The fact that ChatGPT is using these smaller queries proves that AI SEO (or GEO) is not entirely separated from SEO. Just like SEO has evolved over the past 20 years, it continues to evolve right now again. The search on ChatGPT is deeply connected to Google’s SERPs. Brand signals, the same ones that drive rankings on Google, are the same signals that drive ChatGPT visibility. With some specific nuances, of course.
Your site structure, technical health, content quality, value, reviews, mentions, links, and user sentiment are all critical for successful GEO.
How Webify Helps Its Clients Win in the GEO Era
We give our clients full visibility into how AI sees your brand. That means tracking visibility, traffic from LLMs, the prompts, mentions, and citations that show up inside ChatGPT and other AI platforms. We measure how often your brand appears, what topics it’s connected to, and which competitors are taking business from you via ChatGPT every day.
Then: We list the technical, content, and topical signals, prioritize, and begin to optimize.
- Strengthening your online authority through citations and mentions.
- Creating structured content that AI understands better.
- Aligning your content with real AI intent patterns.
- Launching PR and visibility campaigns that push your brand into the right AI conversations.
This is no longer just traditional SEO.
It’s organic search optimization, prioritized by the things that move the needle where your audience is, including Google, including ChatGPT.
Why Webify.io Is Built for This Moment
Our founders have been in Search for 20 years. We’ve seen every major algorithm update, every panic, and every new opportunity. But this very moment, the shift to AI-powered search is the most exciting one yet.
It’s a once-in-a-generation change in how people find information, and we’ve built the tools, data, and strategies to stay ahead of it.
Our mission is simple: To make your brand visible and trusted wherever people search.
Let’s Talk About Your GEO Strategy
If you want to understand how AI sees your brand and how to make it choose you, we can show you.
We’ll help you track your mentions, optimize your content, and build the authority signals that both Google and AI
GEO isn’t coming. It’s already here.
International
Working with Igal is a treat! When it comes to understanding SEO inside out and how to apply it in organizations of different sizes and industries, he really is the best of the best.
Anat Sneh , Director of Digital Marketing Intelligence Solution, SimilarWeb
I’ve been working with Igal for over 8 years, and will recommend his new agency to anyone who’s looking for a genuine organic growth strategy. Igal is not just an SEO expert, he truly gets International Search, a rare mix of Technical and Marketing-oriented SEO.
Neta Geffen , Director of SEO, Investing.com
