AI Visibility Audit Adidas
How Adidas shows up in ChatGPT, Gemini, and Perplexity today — and what's missing underneath to make the signal stronger on the next audit.
01 — Executive Summary
Key Findings
How the brand performs across AI platforms, review sites, and technical fundamentals.
Adidas was mentioned in 37/45 commercial discovery answers across ChatGPT, Gemini, and Perplexity using subtype-specific apparel/retail prompts.
The prompt set is structured as five major offer clusters with three prompts each, so the score reflects product-line visibility rather than one generic apparel benchmark.
Top competing or adjacent brands surfaced in the answer set included: Adidas, Nike, New Balance, ASICS, Dick’s Sporting Goods, HOKA.
The key opportunity is to strengthen crawlable category, product, buying-guide, review, and structured data signals around the specific product clusters where AI assistants currently recommend competitors.
02 — Top Opportunities
Where to focus first
The three highest-impact fixes, ranked by score lift vs effort.
Build product-cluster buying guides
Create crawlable buying-guide and comparison content for the exact product clusters tested in this report. Use natural buyer questions, named product categories, brand availability, sizing/fit details, shipping/returns proof, and review evidence.
Strengthen structured retail signals
Improve Organization, Product, Offer, Review, BreadcrumbList, return policy, and merchant metadata across priority category and product pages so AI/retrieval systems can understand what the brand sells.
Increase third-party retail corroboration
Strengthen presence on consumer review platforms, editorial best-of lists, Reddit/community discussions, and product-category references that AI assistants commonly cite when recommending retailers.
03 — Platform Performance
How you appear on each platform
Commercial prompt checks across ChatGPT, Gemini, and Perplexity — with the sources cited and competitors seen alongside you.
ChatGPT
10/15Gemini
13/15Perplexity
14/15* Gemini and Perplexity queried via API — source citations may be limited vs. browser mode.
04 — Commercial Discovery
Are you recommended when buyers search for solutions?
Nine real-world commercial prompts, asked to each platform. Green dot = mentioned, red = absent.
| # | Prompt | GPT | Gem | Pplx | Rank | Top competitors |
|---|---|---|---|---|---|---|
| 01 | What are the best running shoe brands? | Top 3 | Nike, HOKA, Brooks, ASICS, Dick’s Sporting Goods | |||
| 02 | Where can I buy Adidas running shoes online? | 1st | DSW, REI, Dick’s Sporting Goods | |||
| 03 | Which brands make good daily training shoes? | Mentioned | Nike, New Balance, HOKA, Brooks, ASICS | |||
| 04 | Where can I buy soccer cleats online? | Top 3 | Nike, New Balance, Dick’s Sporting Goods, Amazon | |||
| 05 | What are the best brands for soccer gear? | Top 3 | Nike, New Balance, Old Navy | |||
| 06 | Which stores sell performance sports footwear online? | 1st | Nike, New Balance, HOKA, Brooks, ASICS | |||
| 07 | What are the best shoes for gym workouts? | Mentioned | Nike, New Balance, ASICS, REI, HOKA | |||
| 08 | Where can I buy training shoes online? | Top 3 | Nike, ASICS, New Balance, HOKA, Brooks | |||
| 09 | Which brands are good for workout sneakers? | Top 3 | Nike, New Balance, ASICS, HOKA, Brooks | |||
| 10 | Where can I buy sportswear and tracksuits online? | 1st | Nike, Amazon, Dick’s Sporting Goods | |||
| 11 | What are the best brands for athletic apparel? | Top 3 | Old Navy, Nike, Lululemon, Dick’s Sporting Goods, New Balance | |||
| 12 | Which brands are good for athleisure and workout clothes? | 1st | Gap, Nike, Lululemon, H&M, Old Navy | |||
| 13 | What are the best lifestyle sneakers for casual wear? | Top 3 | Nike, New Balance, HOKA, ASICS | |||
| 14 | Where can I buy classic Adidas sneakers online? | 1st | DSW, Dick’s Sporting Goods, Macy’s, Old Navy, New Balance | |||
| 15 | What are good sneaker brands for everyday outfits? | Mentioned | Nike, New Balance, HOKA, ASICS |
05 — Polygraph Test
What AI models already know about your brand
We ask each model — without live search — how confident it is in a specific capability. This measures inherent knowledge from training data. Average: 73/100.
"…offers running shoes?"
Strong"…offers soccer gear?"
Strong"…offers training shoes?"
Strong"…offers sportswear?"
Strong"…offers tracksuits?"
Strong"…offers lifestyle sneakers?"
Strong"…provides personal banking accounts?"
Moderate"…provides hotel booking and vacation rental reservations?"
Weak"…provides grocery delivery subscriptions?"
Moderate"…provides dental practice management software?"
Weak06 — Query Fanout
ChatGPT → Google correlation
When ChatGPT answers category questions it runs its own Google searches. These are the actual queries it fired — and whether you rank for them.
| # | query | triggered by | rank | status |
|---|---|---|---|---|
| 01 | →what are the best running shoe brands | What are the best running shoe brands? | — | GAP |
| 02 | →where can i buy adidas running shoes online | Where can I buy Adidas running shoes online? | 1 | MATCH |
| 03 | →which brands make good daily training shoes | Which brands make good daily training shoes? | — | GAP |
| 04 | →where can i buy soccer cleats online | Where can I buy soccer cleats online? | — | GAP |
| 05 | →what are the best brands for soccer gear | What are the best brands for soccer gear? | — | GAP |
| 06 | →which stores sell performance sports footwear online | Which stores sell performance sports footwear online? | — | GAP |
| 07 | →what are the best shoes for gym workouts | What are the best shoes for gym workouts? | 5 | PARTIAL |
| 08 | →where can i buy training shoes online | Where can I buy training shoes online? | — | GAP |
| 09 | →which brands are good for workout sneakers | Which brands are good for workout sneakers? | — | GAP |
| 10 | →where can i buy sportswear and tracksuits online | Where can I buy sportswear and tracksuits online? | — | GAP |
| 11 | →what are the best brands for athletic apparel | What are the best brands for athletic apparel? | — | GAP |
| 12 | →which brands are good for athleisure and workout clothes | Which brands are good for athleisure and workout clothes? | — | GAP |
| 13 | →what are the best lifestyle sneakers for casual wear | What are the best lifestyle sneakers for casual wear? | — | GAP |
| 14 | →where can i buy classic adidas sneakers online | Where can I buy classic Adidas sneakers online? | 1 | MATCH |
| 15 | →what are good sneaker brands for everyday outfits | What are good sneaker brands for everyday outfits? | — | GAP |
Showing top 15 of 15 captured queries · Full dataset available on request.
07 — Mention Audit
Review & reputation presence
Third-party signals AI models weigh when deciding whether to recommend you. Results from searching "Adidas reviews".
Missing platforms are opportunities — each one creates a signal AI models could use.
08 — Technical Checkup
Schema & structure audit
1 pages analyzed for the structured-data and HTML signals LLMs use to understand your brand.
None detected.
Showing representative crawl sample · Full URL list retained in the report data.
Unreachable crawled pages
1 crawled pages failed to return a successful HTML response.
XML sitemap
No reachable XML sitemap at /sitemap.xml.
robots.txt
No robots.txt found.
Server-rendered content
All 1 crawled pages return substantive HTML that AI crawlers can read.
Title tag
All 1 crawled pages have title tags.
H1 heading
All 1 crawled pages have an H1.
AI crawlers allowed
robots.txt does not block major AI crawlers.
Next steps
Want us to help fix this?
Work at Adidas? We'll walk your team through the full findings and a prioritized roadmap — or run an updated, deeper report on request. Competitor? See how your own site compares.
This report presents factual, technical findings from publicly accessible pages and public AI platform responses, collected 21 July 2026. It is published for research purposes and was not commissioned by the subject company. Corrections: ai-visibility@webify.io