AI Visibility Audit Coach
How Coach shows up in ChatGPT, Gemini, and Perplexity today — and what's missing underneath to make the signal stronger on the next audit.
01 — Executive Summary
Key Findings
How the brand performs across AI platforms, review sites, and technical fundamentals.
Coach was mentioned in 25/45 commercial discovery answers across ChatGPT, Gemini, and Perplexity using subtype-specific apparel/retail prompts.
The prompt set is structured as five major offer clusters with three prompts each, so the score reflects product-line visibility rather than one generic apparel benchmark.
Top competing or adjacent brands surfaced in the answer set included: New Balance, Nordstrom, Dick’s Sporting Goods, Old Navy, Macy’s, REI.
The key opportunity is to strengthen crawlable category, product, buying-guide, review, and structured data signals around the specific product clusters where AI assistants currently recommend competitors.
02 — Top Opportunities
Where to focus first
The three highest-impact fixes, ranked by score lift vs effort.
Build product-cluster buying guides
Create crawlable buying-guide and comparison content for the exact product clusters tested in this report. Use natural buyer questions, named product categories, brand availability, sizing/fit details, shipping/returns proof, and review evidence.
Strengthen structured retail signals
Improve Organization, Product, Offer, Review, BreadcrumbList, return policy, and merchant metadata across priority category and product pages so AI/retrieval systems can understand what the brand sells.
Increase third-party retail corroboration
Strengthen presence on consumer review platforms, editorial best-of lists, Reddit/community discussions, and product-category references that AI assistants commonly cite when recommending retailers.
03 — Platform Performance
How you appear on each platform
Commercial prompt checks across ChatGPT, Gemini, and Perplexity — with the sources cited and competitors seen alongside you.
ChatGPT
9/15Gemini
8/15Perplexity
8/15* Gemini and Perplexity queried via API — source citations may be limited vs. browser mode.
04 — Commercial Discovery
Are you recommended when buyers search for solutions?
Nine real-world commercial prompts, asked to each platform. Green dot = mentioned, red = absent.
| # | Prompt | GPT | Gem | Pplx | Rank | Top competitors |
|---|---|---|---|---|---|---|
| 01 | What are the best brands for leather handbags? | Mentioned | Old Navy, New Balance | |||
| 02 | Where can I buy Coach handbags online? | 1st | New Balance, Macy’s, Nordstrom, Gap, Old Navy | |||
| 03 | Which brands make good designer handbags under luxury prices? | 1st | New Balance, REI, Dick’s Sporting Goods, Old Navy | |||
| 04 | Where can I buy designer wallets online? | Mentioned | Old Navy, Nordstrom, Macy’s, New Balance | |||
| 05 | What brands make good leather wallets and card cases? | Not mentioned | Old Navy, New Balance, Dick’s Sporting Goods | |||
| 06 | Which luxury brands sell small leather accessories? | Not mentioned | Old Navy, Dick’s Sporting Goods | |||
| 07 | Where can I buy affordable designer bags online? | Top 3 | Amazon, Nordstrom, New Balance, Dick’s Sporting Goods | |||
| 08 | What are good affordable luxury handbag brands? | Mentioned | New Balance | |||
| 09 | Which brands have outlet pricing for designer bags? | Top 3 | New Balance, Nordstrom | |||
| 10 | What are good designer gift ideas for women? | Not mentioned | Old Navy, New Balance, Dick’s Sporting Goods | |||
| 11 | Where can I buy luxury accessories as gifts? | Not mentioned | Old Navy, Dick’s Sporting Goods, Nordstrom | |||
| 12 | Which brands sell handbags, wallets, and fashion accessories? | 1st | New Balance, Macy’s, Zara, Old Navy, Nordstrom | |||
| 13 | Which handbag brands also sell shoes and fashion accessories? | Top 3 | New Balance, REI, Macy’s, Old Navy, Dick’s Sporting Goods | |||
| 14 | Where can I buy designer shoes and bags online? | Not mentioned | New Balance, Old Navy, Nordstrom, DSW | |||
| 15 | What brands sell affordable luxury fashion and accessories? | Top 3 | Zara, Gap, New Balance, ASICS, REI |
05 — Polygraph Test
What AI models already know about your brand
We ask each model — without live search — how confident it is in a specific capability. This measures inherent knowledge from training data. Average: 68/100.
"…offers handbags?"
Strong"…offers wallets?"
Strong"…offers leather goods?"
Strong"…offers affordable luxury?"
Strong"…offers fashion accessories?"
Strong"…offers designer shoes?"
Strong"…provides personal banking accounts?"
Moderate"…provides hotel booking and vacation rental reservations?"
Moderate"…provides grocery delivery subscriptions?"
Moderate"…provides dental practice management software?"
Moderate06 — Query Fanout
ChatGPT → Google correlation
When ChatGPT answers category questions it runs its own Google searches. These are the actual queries it fired — and whether you rank for them.
| # | query | triggered by | rank | status |
|---|---|---|---|---|
| 01 | →what are the best brands for leather handbags | What are the best brands for leather handbags? | — | GAP |
| 02 | →where can i buy coach handbags online | Where can I buy Coach handbags online? | 2 | MATCH |
| 03 | →which brands make good designer handbags under luxury prices | Which brands make good designer handbags under luxury prices? | — | GAP |
| 04 | →where can i buy designer wallets online | Where can I buy designer wallets online? | — | GAP |
| 05 | →what brands make good leather wallets and card cases | What brands make good leather wallets and card cases? | — | GAP |
| 06 | →which luxury brands sell small leather accessories | Which luxury brands sell small leather accessories? | — | GAP |
| 07 | →where can i buy affordable designer bags online | Where can I buy affordable designer bags online? | — | GAP |
| 08 | →what are good affordable luxury handbag brands | What are good affordable luxury handbag brands? | — | GAP |
| 09 | →which brands have outlet pricing for designer bags | Which brands have outlet pricing for designer bags? | — | GAP |
| 10 | →what are good designer gift ideas for women | What are good designer gift ideas for women? | — | GAP |
| 11 | →where can i buy luxury accessories as gifts | Where can I buy luxury accessories as gifts? | — | GAP |
| 12 | →which brands sell handbags, wallets, and fashion accessories | Which brands sell handbags, wallets, and fashion accessories? | — | GAP |
| 13 | →which handbag brands also sell shoes and fashion accessories | Which handbag brands also sell shoes and fashion accessories? | — | GAP |
| 14 | →where can i buy designer shoes and bags online | Where can I buy designer shoes and bags online? | — | GAP |
| 15 | →what brands sell affordable luxury fashion and accessories | What brands sell affordable luxury fashion and accessories? | — | GAP |
Showing top 15 of 15 captured queries · Full dataset available on request.
07 — Mention Audit
Review & reputation presence
Third-party signals AI models weigh when deciding whether to recommend you. Results from searching "Coach reviews".
08 — Technical Checkup
Schema & structure audit
1 pages analyzed for the structured-data and HTML signals LLMs use to understand your brand.
None detected.
Showing representative crawl sample · Full URL list retained in the report data.
Unreachable crawled pages
1 crawled pages failed to return a successful HTML response.
XML sitemap
No reachable XML sitemap at /sitemap.xml.
robots.txt
No robots.txt found.
Server-rendered content
All 1 crawled pages return substantive HTML that AI crawlers can read.
Title tag
All 1 crawled pages have title tags.
H1 heading
All 1 crawled pages have an H1.
AI crawlers allowed
robots.txt does not block major AI crawlers.
Next steps
Want us to help fix this?
Work at Coach? We'll walk your team through the full findings and a prioritized roadmap — or run an updated, deeper report on request. Competitor? See how your own site compares.
This report presents factual, technical findings from publicly accessible pages and public AI platform responses, collected 22 July 2026. It is published for research purposes and was not commissioned by the subject company. Corrections: ai-visibility@webify.io