AI Visibility Audit Converse
How Converse shows up in ChatGPT, Gemini, and Perplexity today — and what's missing underneath to make the signal stronger on the next audit.
01 — Executive Summary
Key Findings
How the brand performs across AI platforms, review sites, and technical fundamentals.
Converse was mentioned in 31/45 commercial discovery answers across ChatGPT, Gemini, and Perplexity using subtype-specific apparel/retail prompts.
The prompt set is structured as five major offer clusters with three prompts each, so the score reflects product-line visibility rather than one generic apparel benchmark.
Top competing or adjacent brands surfaced in the answer set included: Nike, Adidas, New Balance, Nordstrom, Old Navy, Dick’s Sporting Goods.
The key opportunity is to strengthen crawlable category, product, buying-guide, review, and structured data signals around the specific product clusters where AI assistants currently recommend competitors.
02 — Top Opportunities
Where to focus first
The three highest-impact fixes, ranked by score lift vs effort.
Build product-cluster buying guides
Create crawlable buying-guide and comparison content for the exact product clusters tested in this report. Use natural buyer questions, named product categories, brand availability, sizing/fit details, shipping/returns proof, and review evidence.
Strengthen structured retail signals
Improve Organization, Product, Offer, Review, BreadcrumbList, return policy, and merchant metadata across priority category and product pages so AI/retrieval systems can understand what the brand sells.
Increase third-party retail corroboration
Strengthen presence on consumer review platforms, editorial best-of lists, Reddit/community discussions, and product-category references that AI assistants commonly cite when recommending retailers.
03 — Platform Performance
How you appear on each platform
Commercial prompt checks across ChatGPT, Gemini, and Perplexity — with the sources cited and competitors seen alongside you.
ChatGPT
9/15Gemini
11/15Perplexity
11/15* Gemini and Perplexity queried via API — source citations may be limited vs. browser mode.
04 — Commercial Discovery
Are you recommended when buyers search for solutions?
Nine real-world commercial prompts, asked to each platform. Green dot = mentioned, red = absent.
| # | Prompt | GPT | Gem | Pplx | Rank | Top competitors |
|---|---|---|---|---|---|---|
| 01 | Where can I buy classic canvas sneakers online? | Mentioned | Nordstrom, Macy’s, H&M, New Balance, Amazon | |||
| 02 | What are the best brands for casual canvas sneakers? | 1st | Old Navy, Nike, New Balance | |||
| 03 | Where should I shop for high-top canvas shoes? | 1st | Nordstrom, DSW, Nike, H&M, Amazon | |||
| 04 | Which sneaker brands are best for casual streetwear? | Mentioned | Old Navy, Nike, Adidas, New Balance, ASICS | |||
| 05 | Where can I buy lifestyle sneakers for everyday outfits? | Top 3 | Old Navy, Adidas, New Balance, Nordstrom, Nike | |||
| 06 | What are good alternatives to Vans and Converse sneakers? | 1st | Nordstrom, Adidas, Old Navy, Nike | |||
| 07 | Where can I buy high-top sneakers online? | 1st | Nordstrom, DSW, Nike, Macy’s, Adidas | |||
| 08 | What are the best low-top sneakers for everyday wear? | Top 3 | Adidas, New Balance, Nike, HOKA, ASICS | |||
| 09 | Which stores sell classic high-top and low-top shoes? | 1st | Dick’s Sporting Goods, Nike, Adidas, New Balance, Old Navy | |||
| 10 | Where can I buy sneakers in lots of colors? | Not mentioned | Zara, Old Navy, Nike, Adidas, New Balance | |||
| 11 | Which brands let shoppers customize sneakers online? | 1st | Old Navy, Nike, Adidas, New Balance | |||
| 12 | Where should I shop for colorful casual sneakers? | Top 3 | SHEIN, Nike, New Balance, Nordstrom, Adidas | |||
| 13 | Where can I buy kids canvas sneakers online? | 1st | SHEIN, Nordstrom, DSW, Dick’s Sporting Goods, H&M | |||
| 14 | What are good casual sneakers for teens? | Mentioned | Nike, Adidas, New Balance, Old Navy | |||
| 15 | Where can I buy affordable sneakers for the whole family? | Top 3 | Nordstrom, Adidas, Amazon, Nike, New Balance |
05 — Polygraph Test
What AI models already know about your brand
We ask each model — without live search — how confident it is in a specific capability. This measures inherent knowledge from training data. Average: 70/100.
"…offers canvas sneakers?"
Strong"…offers lifestyle sneakers?"
Strong"…offers high-top sneakers?"
Strong"…offers low-top sneakers?"
Strong"…offers custom sneakers?"
Strong"…offers kids sneakers?"
Strong"…provides personal banking accounts?"
Moderate"…provides hotel booking and vacation rental reservations?"
Moderate"…provides grocery delivery subscriptions?"
Moderate"…provides dental practice management software?"
Weak06 — Query Fanout
ChatGPT → Google correlation
When ChatGPT answers category questions it runs its own Google searches. These are the actual queries it fired — and whether you rank for them.
| # | query | triggered by | rank | status |
|---|---|---|---|---|
| 01 | →where can i buy classic canvas sneakers online | Where can I buy classic canvas sneakers online? | — | GAP |
| 02 | →what are the best brands for casual canvas sneakers | What are the best brands for casual canvas sneakers? | — | GAP |
| 03 | →where should i shop for high-top canvas shoes | Where should I shop for high-top canvas shoes? | 3 | MATCH |
| 04 | →which sneaker brands are best for casual streetwear | Which sneaker brands are best for casual streetwear? | — | GAP |
| 05 | →where can i buy lifestyle sneakers for everyday outfits | Where can I buy lifestyle sneakers for everyday outfits? | — | GAP |
| 06 | →what are good alternatives to vans and converse sneakers | What are good alternatives to Vans and Converse sneakers? | — | GAP |
| 07 | →where can i buy high-top sneakers online | Where can I buy high-top sneakers online? | 8 | PARTIAL |
| 08 | →what are the best low-top sneakers for everyday wear | What are the best low-top sneakers for everyday wear? | — | GAP |
| 09 | →which stores sell classic high-top and low-top shoes | Which stores sell classic high-top and low-top shoes? | — | GAP |
| 10 | →where can i buy sneakers in lots of colors | Where can I buy sneakers in lots of colors? | — | GAP |
| 11 | →which brands let shoppers customize sneakers online | Which brands let shoppers customize sneakers online? | — | GAP |
| 12 | →where should i shop for colorful casual sneakers | Where should I shop for colorful casual sneakers? | — | GAP |
| 13 | →where can i buy kids canvas sneakers online | Where can I buy kids canvas sneakers online? | — | GAP |
| 14 | →what are good casual sneakers for teens | What are good casual sneakers for teens? | — | GAP |
| 15 | →where can i buy affordable sneakers for the whole family | Where can I buy affordable sneakers for the whole family? | — | GAP |
Showing top 15 of 15 captured queries · Full dataset available on request.
07 — Mention Audit
Review & reputation presence
Third-party signals AI models weigh when deciding whether to recommend you. Results from searching "Converse reviews".
Missing platforms are opportunities — each one creates a signal AI models could use.
08 — Technical Checkup
Schema & structure audit
1 pages analyzed for the structured-data and HTML signals LLMs use to understand your brand.
None detected.
Showing representative crawl sample · Full URL list retained in the report data.
Unreachable crawled pages
1 crawled pages failed to return a successful HTML response.
XML sitemap
No reachable XML sitemap at /sitemap.xml.
robots.txt
No robots.txt found.
Server-rendered content
All 1 crawled pages return substantive HTML that AI crawlers can read.
Title tag
All 1 crawled pages have title tags.
H1 heading
All 1 crawled pages have an H1.
AI crawlers allowed
robots.txt does not block major AI crawlers.
Next steps
Want us to help fix this?
Work at Converse or Nike? We'll walk your team through the full findings and a prioritized roadmap — or run an updated, deeper report on request. Competitor? See how your own site compares.
This report presents factual, technical findings from publicly accessible pages and public AI platform responses, collected 22 July 2026. It is published for research purposes and was not commissioned by the subject company. Corrections: ai-visibility@webify.io