AI Visibility Audit Skechers
How Skechers shows up in ChatGPT, Gemini, and Perplexity today — and what's missing underneath to make the signal stronger on the next audit.
01 — Executive Summary
Key Findings
How the brand performs across AI platforms, review sites, and technical fundamentals.
Skechers was mentioned in 22/45 commercial discovery answers across ChatGPT, Gemini, and Perplexity using subtype-specific apparel/retail prompts.
The prompt set is structured as five major offer clusters with three prompts each, so the score reflects product-line visibility rather than one generic apparel benchmark.
Top competing or adjacent brands surfaced in the answer set included: New Balance, ASICS, HOKA, Nike, Adidas, Brooks.
The key opportunity is to strengthen crawlable category, product, buying-guide, review, and structured data signals around the specific product clusters where AI assistants currently recommend competitors.
02 — Top Opportunities
Where to focus first
The three highest-impact fixes, ranked by score lift vs effort.
Build product-cluster buying guides
Create crawlable buying-guide and comparison content for the exact product clusters tested in this report. Use natural buyer questions, named product categories, brand availability, sizing/fit details, shipping/returns proof, and review evidence.
Strengthen structured retail signals
Improve Organization, Product, Offer, Review, BreadcrumbList, return policy, and merchant metadata across priority category and product pages so AI/retrieval systems can understand what the brand sells.
Increase third-party retail corroboration
Strengthen presence on consumer review platforms, editorial best-of lists, Reddit/community discussions, and product-category references that AI assistants commonly cite when recommending retailers.
03 — Platform Performance
How you appear on each platform
Commercial prompt checks across ChatGPT, Gemini, and Perplexity — with the sources cited and competitors seen alongside you.
ChatGPT
10/15Gemini
7/15Perplexity
5/15* Gemini and Perplexity queried via API — source citations may be limited vs. browser mode.
04 — Commercial Discovery
Are you recommended when buyers search for solutions?
Nine real-world commercial prompts, asked to each platform. Green dot = mentioned, red = absent.
| # | Prompt | GPT | Gem | Pplx | Rank | Top competitors |
|---|---|---|---|---|---|---|
| 01 | What are the best websites for comfortable walking shoes? | Mentioned | Nike, Adidas, New Balance, HOKA, Brooks | |||
| 02 | Which brands make the best supportive shoes for standing all day? | Mentioned | New Balance, HOKA, Brooks, ASICS | |||
| 03 | Where can I buy comfortable slip-on walking shoes online? | 1st | New Balance, HOKA, Nike, Dick's Sporting Goods, Amazon | |||
| 04 | What are good affordable athletic shoes for everyday workouts? | Not mentioned | Nike, New Balance, ASICS, Adidas | |||
| 05 | Where can I buy comfortable training shoes online? | Not mentioned | New Balance, HOKA, ASICS, Nike, Adidas | |||
| 06 | Which brands are good for lightweight athletic sneakers? | Mentioned | Nike, Adidas, HOKA, ASICS, New Balance | |||
| 07 | Where can I buy slip-resistant work shoes online? | 1st | Macy's, New Balance | |||
| 08 | What are the best comfortable work shoes for long shifts? | Mentioned | HOKA, ASICS, Nike, New Balance, Brooks | |||
| 09 | Which shoe brands are good for service workers who stand all day? | Mentioned | New Balance, HOKA, Brooks, ASICS | |||
| 10 | What are the best casual sneakers for everyday wear? | Not mentioned | Old Navy, Nike, Adidas, New Balance, HOKA | |||
| 11 | Where can I buy comfortable casual shoes online? | Mentioned | Amazon, Adidas, New Balance, Nordstrom, DSW | |||
| 12 | Which brands make stylish comfort shoes? | Top 3 | New Balance, HOKA | |||
| 13 | Where can I buy comfortable sandals online? | 1st | Old Navy, Nordstrom, Amazon, DSW, Macy's | |||
| 14 | What shoe brands are good for kids and family footwear? | Mentioned | Nordstrom, Nike, Adidas, New Balance, Old Navy | |||
| 15 | Where can I buy affordable shoes for the whole family? | Mentioned | Amazon, DSW, ASICS, Macy's, Nike |
05 — Polygraph Test
What AI models already know about your brand
We ask each model — without live search — how confident it is in a specific capability. This measures inherent knowledge from training data. Average: 74/100.
"…offers comfort shoes?"
Strong"…offers walking shoes?"
Strong"…offers athletic sneakers?"
Strong"…offers work shoes?"
Strong"…offers casual shoes?"
Strong"…offers sandals?"
Strong"…provides personal banking accounts?"
Moderate"…provides hotel booking and vacation rental reservations?"
Weak"…provides grocery delivery subscriptions?"
Moderate"…provides dental practice management software?"
Weak06 — Query Fanout
ChatGPT → Google correlation
When ChatGPT answers category questions it runs its own Google searches. These are the actual queries it fired — and whether you rank for them.
| # | query | triggered by | rank | status |
|---|---|---|---|---|
| 01 | →what are the best websites for comfortable walking shoes | What are the best websites for comfortable walking shoes? | — | GAP |
| 02 | →which brands make the best supportive shoes for standing all day | Which brands make the best supportive shoes for standing all day? | — | GAP |
| 03 | →where can i buy comfortable slip-on walking shoes online | Where can I buy comfortable slip-on walking shoes online? | 6 | PARTIAL |
| 04 | →what are good affordable athletic shoes for everyday workouts | What are good affordable athletic shoes for everyday workouts? | — | GAP |
| 05 | →where can i buy comfortable training shoes online | Where can I buy comfortable training shoes online? | — | GAP |
| 06 | →which brands are good for lightweight athletic sneakers | Which brands are good for lightweight athletic sneakers? | — | GAP |
| 07 | →where can i buy slip-resistant work shoes online | Where can I buy slip-resistant work shoes online? | — | GAP |
| 08 | →what are the best comfortable work shoes for long shifts | What are the best comfortable work shoes for long shifts? | — | GAP |
| 09 | →which shoe brands are good for service workers who stand all day | Which shoe brands are good for service workers who stand all day? | — | GAP |
| 10 | →what are the best casual sneakers for everyday wear | What are the best casual sneakers for everyday wear? | — | GAP |
| 11 | →where can i buy comfortable casual shoes online | Where can I buy comfortable casual shoes online? | — | GAP |
| 12 | →which brands make stylish comfort shoes | Which brands make stylish comfort shoes? | — | GAP |
| 13 | →where can i buy comfortable sandals online | Where can I buy comfortable sandals online? | — | GAP |
| 14 | →what shoe brands are good for kids and family footwear | What shoe brands are good for kids and family footwear? | — | GAP |
| 15 | →where can i buy affordable shoes for the whole family | Where can I buy affordable shoes for the whole family? | — | GAP |
Showing top 15 of 15 captured queries · Full dataset available on request.
07 — Mention Audit
Review & reputation presence
Third-party signals AI models weigh when deciding whether to recommend you. Results from searching "Skechers reviews".
Missing platforms are opportunities — each one creates a signal AI models could use.
08 — Technical Checkup
Schema & structure audit
46 pages analyzed for the structured-data and HTML signals LLMs use to understand your brand.
Showing representative crawl sample · Full URL list retained in the report data.
Organization schema
No JSON-LD Organization schema detected on 46/46 crawled pages.
FAQPage schema
No FAQPage schema detected on 46/46 crawled pages.
XML sitemap
No reachable XML sitemap at /sitemap.xml.
Server-rendered content
All 46 crawled pages return substantive HTML that AI crawlers can read.
Title tag
All 46 crawled pages have title tags.
AI crawlers allowed
robots.txt does not block major AI crawlers.
Sitemap available
XML sitemap is reachable/referenced for crawler discovery.
Next steps
Want us to help fix this?
Work at Skechers? We'll walk your team through the full findings and a prioritized roadmap — or run an updated, deeper report on request. Competitor? See how your own site compares.
This report presents factual, technical findings from publicly accessible pages and public AI platform responses, collected 21 July 2026. It is published for research purposes and was not commissioned by the subject company. Corrections: ai-visibility@webify.io